Ferrari has unveiled its first fully electric car, the $640,000 (£474,320) Luce, marking a significant departure from the brand's traditional sports cars. The new model is Ferrari's first five-seater and was developed in collaboration with former Apple design chief Sir Jony Ive and his agency LoveFrom.
Key Takeaways
Ferrari unveiled its first fully electric vehicle, the $640,000 Luce, marking a significant shift for the luxury sports car maker. The five-seater model was developed in collaboration with former Apple design chief Jony Ive and his agency LoveFrom. Social media reactions to the launch have been mixed, ranging from praise to criticism.
- Ferrari unveils its first fully electric car, the Luce, priced at $640,000
- The five-seater model developed in collaboration with former Apple design chief Jony Ive
- Mixed social media reactions: some call it 'junkyard trash,' others an 'absolute masterclass in design'
- Ferrari's rivals Lamborghini and Porsche have scaled back on their EV plans due to poor demand and competition from Chinese brands
- The Luce features a Ferrari-made electric motor on each wheel, hitting 60mph in around 2.5 seconds
According to BBC News, responses on social media have been mixed, with some describing it as 'junkyard trash' while others call it an 'absolute masterclass in design'. The Luce features a Ferrari-made electric motor on each wheel, helping the car hit 60mph (96km/h) in around 2.5 seconds.
TimesLIVE reports that the four-door Luce, priced at €550,000 (R10.42m), is designed to appeal to families with deep pockets, offering comfortable seats, high-end tech, and a 597-litre boot. Deliveries are expected to begin in the fourth quarter of 2026.
Ferrari's chief executive Benedetto Vigna stated that the Luce has taken half a decade to develop. The car is designed with four electric motors—one per wheel—which deliver a peak output of 772kW, a top speed of over 310 km/h, and increased agility for a car weighing more than 2.2 tons.
Ferrari's unveiling comes as its rivals Lamborghini and Porsche have scaled back on their EV plans due to poor demand and intense competition from Chinese brands. Ferrari itself has delayed plans for a second electric model to at least 2028, citing weak demand.
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