Ferrari unveiled its first fully electric car, the $640,000 (€550,000) Luce, on May 27 in Rome. The four-door, five-seater model marks a significant departure from Ferrari's traditional sports cars and was developed in collaboration with former Apple design chief Sir Jony Ive and his agency LoveFrom.
Key Takeaways
Ferrari unveiled its first fully electric car, the $640,000 Luce, in Rome on May 27. The four-door, five-seater model features a cab-forward glasshouse, round tail lights, and four electric motors delivering 772kW peak output.
- Ferrari's share price dropped by as much as 8% following the unveiling before recovering to around 6%.
- Social media reactions were mixed, with some describing the Luce as 'junkyard trash' while others called it an 'absolute masterclass in design'.
- Italian Deputy Prime Minister Matteo Salvini questioned what Ferrari founder Enzo Ferrari would think of the new model.
- Deliveries are expected to begin in the fourth quarter of 2026, with Ferrari targeting new markets like China and technology-sector entrepreneurs.
- Analysts noted concerns about the Luce's design prioritizing aerodynamics over downforce but drew parallels to the successful Purosangue model.
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▼Source Claims Check
1 Difference FoundAll 14 publishers report consistent facts across 4 key claims. 1 point of difference noted.
| Claim | Status | Reason | |
|---|---|---|---|
| Share Price Reaction | 1 Difference | Majority reports drop of as much as 8%; Reuters says 8.4% | ▼ |
| Launch Date | Broad Agreement | May 27 in Rome | |
| Price | Broad Agreement | $640,000 (€550,000) | |
| Design Collaboration | Broad Agreement | Sir Jony Ive and LoveFrom | |
| Social Media Reactions | Broad Agreement | junkyard trash' and 'absolute masterclass in design |
Share Price Reaction
▼Majority reports drop of as much as 8%; Reuters says 8.4%
Launch Date
Broad AgreementMay 27 in Rome
Price
Broad Agreement$640,000 (€550,000)
Design Collaboration
Broad AgreementSir Jony Ive and LoveFrom
Social Media Reactions
Broad Agreementjunkyard trash' and 'absolute masterclass in design
This analysis is AI-generated and may not perfectly represent each source's reporting. Always read the original articles for full context.
The Luce features a cab-forward glasshouse, distinctive round tail lights reminiscent of '90s Ferrari models, and four electric motors—one per wheel—which deliver a peak output of 772kW. The car can accelerate from 0 to 60mph in around 2.5 seconds and has a top speed of over 310 km/h. With a battery capacity of 122 kilowatt hours, it offers a range of 329 miles.
Ferrari's share price dropped by as much as 8% following the unveiling before recovering to around 6%. Social media reactions were mixed, with some describing the Luce as 'junkyard trash' while others called it an 'absolute masterclass in design'. Italian Deputy Prime Minister Matteo Salvini questioned what Ferrari founder Enzo Ferrari would think of the new model.
The car was unveiled at a gala event in Rome late on Monday and shown to Italian President Sergio Mattarella and Pope Leo, who appeared happy to take the driver’s seat. However, the styling has left many fans and commentators baffled. Social media is awash with unflattering memes comparing the Luce variously to a vacuum cleaner or the much-maligned Fiat Multipla.
Deliveries are expected to begin in the fourth quarter of 2026, with Ferrari targeting new markets like China and technology-sector entrepreneurs. The unveiling comes as rivals Lamborghini and Porsche have scaled back their EV plans due to poor demand and intense competition from Chinese brands.
Ferrari CEO Benedetto Vigna called the launch a 'very, very important day' that symbolized 'a new chapter' in the company's history. Analysts at RBC Capital Markets noted concerns about the Luce's design prioritizing aerodynamics over downforce but drew parallels to the successful Purosangue model, which initially faced similar skepticism.
Ferrari itself has delayed plans for a second electric model to at least 2028. The company aims to appeal to new markets and buyers with the Luce, including tech entrepreneurs and customers in China. Despite mixed reactions, Ferrari believes the Luce will find its audience among reforming petrolheads and lovers of quiet luxury.
How this summary was created
This summary synthesizes reporting from 14 independent publishers using AI. All sources are cited and linked below. NewsBalance is a news aggregator and media literacy tool, not a news publisher. AI-generated content may contain errors or inaccuracies — always verify important information with the original sources.