Estée Lauder in Merger Talks with Puig

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  • March 25, 2026 at 12:56 AM ET
  • Est. Read: 2 Mins
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Key Takeaways

Estée Lauder is in talks to merge with Spanish beauty group Puig, creating a $40bn fashion and beauty giant. Both companies confirmed discussions but provided no details on the structure of the merger.

  • Estée Lauder and Puig are discussing a potential merger valued at $40bn
  • The merger would combine brands like Clinique, Tom Ford Beauty, Jean Paul Gaultier, and Rabanne
  • Analysts note complexity and execution risk due to Estée Lauder's ongoing turnaround efforts
  • Shares in Puig climbed 15% on Tuesday, while Estée Lauder’s stock fell nearly 9%
  • The merger aims to add significant scale amid concerns over consumer spending slowdown

Estée Lauder Companies is in talks with Spanish beauty group Puig about a potential merger that could create a $40bn fashion and beauty giant, according to multiple reports. The US cosmetics company and Puig confirmed discussions but provided no details on the possible structure of the merger.

The deal would combine Estée Lauder's portfolio, which includes brands like Clinique, Bobbi Brown, and Tom Ford Beauty, with Puig's lineup featuring Jean Paul Gaultier, Rabanne, Charlotte Tilbury, Carolina Herrera, and Dries van Noten. Both companies emphasized that no final decision has been made and no agreement has been reached.

Analysts have expressed mixed sentiments about the potential merger. Dan Coatsworth of AJ Bell noted that while there is a crossover in customer base for fragrances, Estée Lauder focuses more on skincare, makeup, and haircare—products people buy more regularly than designer clothing offered by Puig. Citigroup analysts warned that the deal comes at a time when Estée Lauder is trying to see through a business turnaround, creating complexity and execution risk.

Estée Lauder's share price has fallen significantly in recent years, down 80% from an all-time peak in 2021. The company has been struggling amid ongoing headwinds from tariffs and its restructuring efforts under the 'Beauty Reimagined' turnaround plan. Shares in Puig climbed 15% on Tuesday following the confirmation of potential talks, while Estée Lauder’s stock fell nearly 9%.

The merger discussions follow other recent deals in the beauty sector, including Hailey Bieber's skincare brand Rhode being acquired by E.l.f. Beauty and Gucci-owner Kering agreeing to sell its beauty business to L'Oréal for €4bn. The potential combination with Puig could help both businesses add significant scale amid concerns over a slowdown in consumer spending and the impact of inflation.

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