Stellantis Unveils $70B Plan for 60 New Models by 2030

Stellantis announced a €60 billion ($70 billion) business plan on May 21, aiming to launch 60 new car models by 2030. The Franco-Italian carmaker plans to refocus its portfolio, with 70% of investments going to Jeep, Ram, Peugeot, Fiat, and commercial vehicle unit Pro One. CEO Antonio Filosa will pitch the strategy later on May 21 to investors at the group's capital markets day in Auburn Hills, Michigan.

Stellantis seeks to turn unused factory capacity into a revenue-generating contract manufacturing business for Chinese automakers in Europe and other carmakers like Tata Motors unit JLR in the United States. The company has earmarked €24 billion for investments in global platforms, powertrains, and new technologies, while targeting €6 billion in annual cost cuts by 2028 versus its outlays in 2025.

The plan, called FaSTLAne 2030, includes launching 11 new vehicles in North America with a focus on affordable options. Stellantis plans to offer seven new products under $40,000 and two under $30,000. The company will invest more than €41 billion in brands and products, with 60% allocated to North America and the remaining nearly €28 billion invested globally.

Stellantis expects four global brands — Jeep, Ram, Peugeot, and Fiat — to generate the most profit, while five regional brands — Chrysler, Dodge, Citroën, Opel, and Alfa Romeo — will benefit from this profitability. Additionally, Stellantis will introduce two new E-segment vehicles under the Maserati luxury brand.

Meanwhile, demand for electric vehicles (EVs) across Europe surged due to high fuel prices linked to the Iran war. According to multiple reports, fully electric car sales grew 30% in 2025. Octopus Electric Vehicles registered a remarkable 95% increase in demand for new EVs and a 160% rise for used EVs during the same period. Gurjeet Grewal, CEO of Octopus Electric Vehicles, commented on this trend:

'This isn’t a blip, it’s an inflection point.'

Stellantis is focusing on reviving its U.S. sales and tightening its portfolio as part of a new long-term strategy. The company aims to leverage partnerships with Chinese firms to bolster its market position. Unlike his predecessor Carlos Tavares, Filosa has shown a willingness to focus on money-making brands and outsource technology development to firms like self-driving startup Wayve.

Ford also announced plans to launch seven new models in Europe by 2029, including five passenger cars such as a small electric car and a small electric SUV. Ford criticized Europe’s push towards electric vehicles, stating that 'CO2 targets must reflect actual consumer demand' and that legislation should support plug-in hybrids and extended-range electric vehicles instead of just fully electric cars.