George E. Johnson Sr., Hair Care Pioneer, Dies at 99

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  • July 7, 2026 at 4:37 PM ET
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George E. Johnson Sr., Hair Care Pioneer, Dies at 99AI-generated illustration — does not depict real events

Key Takeaways

George E. Johnson Sr., founder of Johnson Products Company and pioneer in Black hair care, has died at age 99. His company became the first Black-owned firm listed on what is now NYSE American.

  • George E. Johnson Sr. passed away Monday at his home in downtown Chicago
  • Founded Johnson Products Company with a $250 loan in 1954
  • Created iconic brands Afro Sheen and Ultra Sheen, sponsored 'Soul Train'
  • First Black person to serve on Commonwealth Edison's board of directors
  • Established educational fund awarding over 1,000 college scholarships

Source Claims Check

High Consensus
All 4 publishers report consistent facts across 6 key claims.
ClaimStatusReason
Death AgeBroad AgreementDied at age 99
Company Founding YearBroad AgreementFounded Johnson Products in 1954
Initial Loan AmountBroad Agreement$250 initial loan for the business
Company ListingBroad AgreementFirst Black-owned firm listed on NYSE American
Iconic Brands CreatedBroad AgreementCreated Afro Sheen and Ultra Sheen hair care products
Tv Show SponsorshipBroad Agreement'Soul Train' was exclusively sponsored by Johnson Products
Death Age
Broad Agreement
Died at age 99
Company Founding Year
Broad Agreement
Founded Johnson Products in 1954
Initial Loan Amount
Broad Agreement
$250 initial loan for the business
Company Listing
Broad Agreement
First Black-owned firm listed on NYSE American
Iconic Brands Created
Broad Agreement
Created Afro Sheen and Ultra Sheen hair care products
Tv Show Sponsorship
Broad Agreement
'Soul Train' was exclusively sponsored by Johnson Products
This analysis is AI-generated and may not perfectly represent each source's reporting. Always read the original articles for full context.

George E. Johnson Sr., a pioneering entrepreneur who built one of the first Black-owned hair care empires in America, has died at age 99 according to multiple reports. The founder of Johnson Products Company passed away Monday at his home in downtown Chicago.

The company began in 1954 with just a $250 loan and grew into a multimillion-dollar business that became the first Black-owned firm listed on what is now known as NYSE American, according to AP News. Johnson's products catered almost exclusively to Black consumers during an era when few companies targeted this market.

Johnson Products created iconic brands including Afro Sheen and Ultra Sheen. The company also became the exclusive sponsor of the popular 1970s television show 'Soul Train', helping it grow from a local broadcast to national syndication as reported by Reuters. Johnson's business ventures extended beyond hair care - he founded Independence Bank in 1964 and served on the board of Commonwealth Edison, becoming the first Black person to do so.

The entrepreneur faced significant challenges throughout his career. As a young man seeking funding for his business venture, Johnson was initially denied a loan before securing $250 by telling a bank officer he needed money for a family vacation according to Reuters. His memoir, 'Afro Sheen: How I Revolutionized an Industry with the Golden Rule', published in 2024, detailed these experiences and his business journey.

Johnson's impact extended beyond business. Through the George E. Johnson Educational Fund, he awarded over 1,000 college scholarships as mentioned by AP News. His contributions were recognized with numerous awards including the American Black Achievement Award from Ebony Magazine in 1978.

The cause of death was not publicly disclosed. A spokesperson for Johnson confirmed his passing but funeral arrangements have yet to be announced according to CBS News.

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