McDonald's CEO Chris Kempczinski has become the subject of widespread ridicule after posting a promotional video where he took an unusually small bite of the company's new Big Arch burger.
Key Takeaways
McDonald's CEO Chris Kempczinski faced widespread ridicule after posting a video where he took an awkwardly small bite of the company's new Big Arch burger. The video went viral, with critics questioning his enthusiasm for the product and Burger King responding with its own promotional clip featuring a hearty bite from their CEO. McDonald's has been trying to boost sales with new products like the Big Arch burger.
- McDonald's CEO Chris Kempczinski mocked for small bite of Big Arch burger
- Video went viral, sparking social media criticism and memes
- Burger King responded with a video of its CEO taking a large bite of a Whopper
- Big Arch burger available in U.S. after successful international launches
The video, posted on Instagram last month but only recently gone viral, shows Kempczinski struggling to take a bite of the oversized sandwich. Despite his claims that "I love this product," viewers were perplexed by what they described as an awkwardly small nibble and his stiff delivery. The burger features two quarter-pound patties, white cheddar cheese, lettuce, pickles, onions, and a signature Big Arch sauce.
Kempczinski's video quickly went viral on social media platforms like Instagram, TikTok, and X (formerly Twitter), where users mocked his "dystopian" approach to eating the burger. Comments ranged from calling him an 'alien' encountering fast food for the first time to questioning whether he actually enjoys McDonald's products.
Burger King capitalized on the moment by posting a video of its U.S. & Canada President Tom Curtis taking a hearty bite of a revamped Whopper, complete with sauce smears on his face. The clip was widely interpreted as a playful jab at Kempczinski's viral moment. Burger King emphasized that their leadership genuinely enjoys and believes in their food, contrasting it with McDonald's CEO's approach.
The Big Arch burger is now available in the U.S. for a limited time after successful launches in international markets like Canada, Germany, Portugal, and the UK, where it has become a permanent menu item. The sandwich clocks in at 1,020 calories and 53g of protein.
McDonald's has faced its first sales decline since COVID lockdowns shut restaurants, prompting efforts to win customers back with new products like the Big Arch burger. In January 2023, the Double Big Mac returned for a limited time as part of similar initiatives.
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