Nestlé confirmed that 12 tons (413,793 bars) of its new Formula One-themed KitKats were stolen from a truck en route from Italy to Poland last week. The vehicle and merchandise remain missing, with investigations ongoing in collaboration with local authorities.
Key Takeaways
Nestlé confirmed that 12 tons (413,793 bars) of its new Formula One-themed KitKats were stolen from a truck en route from Italy to Poland last week. Investigations are ongoing in collaboration with local authorities.
- Nestlé reports theft of 12 tons of KitKat bars en route to Poland
- The shipment vanished between production and distribution locations, potentially causing shortages ahead of Easter
- Nestlé assures consumer safety is not a concern and supply has not been affected
- KitKat launches tracker for consumers to verify their KitKats against the stolen batch
- Social media users questioned if the announcement was an April Fools' Day marketing stunt
The shipment disappeared while heading between production and distribution locations, potentially causing shortages ahead of Easter. Nestlé assured that consumer safety is not a concern and supply has not been affected.
KitKat's maker Nestle told Money: 'Upon discovery of a stolen batch code through our system, we will follow the guidance provided by law enforcement to take appropriate action.'
The company encouraged consumers to check their KitKats using a tracker that verifies if the batch number matches the stolen shipment. If a match is found, clear instructions are provided to alert KitKat.
KitKat launched a Stolen KitKat Tracker on Wednesday, which also happened to be April Fools' Day. The tool allows customers to check if their KitKat bars are linked to the theft. Some social media users questioned whether the announcement was a marketing stunt tied to April Fools' Day.
KitKat acknowledged the skepticism while reiterating the theft is real and under investigation. 'Sadly, it's true!' KitKat responded on X. 'An actual truckload of KitKats from a new range went missing during transit last week. We're on the case with the authorities for this.' There is no indication U.S. consumers are affected, as the stolen shipment was bound for European markets.
Consumers are encouraged to visit KitKat's online tracker to check their products.
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