Pop star Dua Lipa has filed a $15 million lawsuit against Samsung Electronics, accusing the tech giant of using her image without permission to market its television sets. According to multiple reports, the lawsuit alleges that Samsung featured a copyrighted photo of Lipa on TV packaging, implying endorsement and benefiting from her celebrity status.
Key Takeaways
Dua Lipa has filed a $15 million lawsuit against Samsung for allegedly using her image without permission to market TVs. The pop star claims the tech giant featured a copyrighted photo on packaging, implying endorsement and causing brand dilution.
- Dua Lipa sues Samsung for $15m over unauthorized use of her image
- Lawsuit alleges copyright infringement, trademark violation, and breach of publicity rights
- Image used is titled 'Dua Lipa - Backstage at Austin City Limits, 2024'
- Singer demanded Samsung stop using the image in June 2023 but was refused
The image in question is titled Dua Lipa - Backstage at Austin City Limits, 2024, with Lipa owning all rights to it. The suit was filed Friday in California federal court. According to HuffPost, the pop star's legal team claims that Samsung's use of her image has caused 'dilution' of her brand identity and commercial goodwill by falsely suggesting she endorses their products.
The lawsuit includes allegations of copyright infringement, trademark violation, and breach of publicity rights. Lipa first became aware of the alleged unauthorized use in June 2023 and demanded Samsung stop using her image, but the company reportedly refused. As reported by BBC, the singer has numerous commercial partnerships with brands including Puma, Versace, Yves Saint Laurent, Apple, Porsche, Chanel, and Nespresso.
A spokesperson for Samsung declined to comment on pending litigation. Lipa's lawyers have attached screenshots of social media posts showing fans discussing the TV boxes featuring her image. One fan commented they would purchase the TV 'just because Dua is on it,' according to Reuters. The case highlights ongoing issues regarding celebrity rights and unauthorized use of images in commercial marketing.
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