Amazon is exploring a reboot of The Apprentice, potentially featuring Donald Trump Jr. as host, according to multiple sources. The Wall Street Journal first reported that preliminary internal discussions have taken place within Amazon MGM Studios about reviving the franchise for Prime Video.
Key Takeaways
Amazon is reportedly considering reviving 'The Apprentice' with Donald Trump Jr. as host. President Trump gave his son a muted endorsement but did not confirm details. Critics question Amazon's motives due to past collaborations with the Trumps.
- The Wall Street Journal first reported Amazon's internal discussions about rebooting 'The Apprentice'
- President Trump acknowledged hearing about the potential reboot and praised his son's charisma
- An Amazon spokesperson called reports on show details speculative
- Critics accuse Amazon of currying favor with the Trump family through past projects
President Donald Trump addressed the rumors during an interview with Fox News' Peter Doocy on Thursday, acknowledging he had heard about the possibility of a reboot and praising his son's charisma. 'He’s good. He’s a good guy. He’s probably good. He’s got a little charisma going,' Trump said. However, he did not confirm any details about the show's revival.
Amazon has yet to approach the Trump family regarding this idea. An Amazon spokesperson told The Hollywood Reporter that 'any reporting on details of the show or names of potential hosts would be purely speculative.'
The discussions reportedly began early last year, around the time Trump was being sworn in for his second term. This news comes after Amazon released a critically panned biopic about First Lady Melania Trump, which some critics have accused as an attempt to curry favor with the president.
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