FIFA has announced plans to create a new company, FIFA Forward Enterprise, which will handle commercial rights for the men's and women's World Cup tournaments. The organization aims to sell minority stakes in this venture to private investors, raising up to $4.2 billion. According to NPR, this move is part of FIFA's strategy to expand its revenue streams following record earnings from recent tournaments.
Key Takeaways
FIFA plans to create a new company to handle commercial rights for World Cup tournaments and sell minority stakes to private investors, aiming to raise up to $4.2 billion. UEFA has strongly criticized the move, calling it a breach of football's governance principles.
- FIFA proposes selling partial stakes in World Cup and other tournaments
- New company, FIFA Forward Enterprise, will manage commercial rights
- Plan aims to raise up to $4.2 billion from private investors
- UEFA criticizes the move as crossing ethical lines
- European nations discuss potential boycott of future World Cups
Source Claims Check
1 Difference Found| Claim | Status | Reason | |
|---|---|---|---|
| Amount Of Money Fifa Aims To Raise | 1 Difference | NPR says $4.2 billion; Sky News says £3.16bn | ▼ |
| Fifa's New Commercial Venture | Broad Agreement | New company to handle World Cup rights | |
| Uefa's Response To Fifa's Plan | Broad Agreement | This crosses a line that football's governing institutions should never cross |
The new company will manage broadcasting and commercial rights for World Cup events while retaining sporting decisions under FIFA's control. As reported by Sky News, FIFA has partnered with Thrive Eternal, a firm led by Joshua Kushner, to seek investments. The plan requires approval from FIFA's 211 member associations.
The proposal has sparked strong criticism from UEFA, which represents European football associations. In statements reported by Sky News, UEFA described the move as crossing ethical boundaries and warned that it could undermine the governance of football. The organization emphasized that 'the soul and governance of football are not assets to trade.'
The backlash from UEFA has led European nations to consider boycotting future World Cups if FIFA proceeds with its plans, according to Sky News. This comes amid ongoing tensions between FIFA and UEFA over recent controversies, including the lifting of a red card suspension for U.S. player Folarin Balogun following pressure from former President Donald Trump.
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