Hyundai Motor Group is expanding its partnership with South Korean AI chip startup DeepX to develop a computing platform for generative AI robots. The collaboration will utilize DeepX's second-generation DX-M2 chips, which are set to go into volume production later next year using Samsung Electronics' advanced 2-nanometer chipmaking technology.
Key Takeaways
Hyundai Motor Group has expanded its partnership with DeepX to develop a computing platform for generative AI robots using DeepX's second-generation low-power chips. This collaboration aligns with South Korea's ambitions to become an AI leader and supports Hyundai's plans to manufacture 30,000 robot units annually by 2028.
- DeepX aims to raise over $408 million in funding ahead of a potential IPO.
- The partnership will utilize Samsung Electronics' advanced 2-nanometer chipmaking technology for volume production starting next year.
- DeepX's chips are designed to be more power-efficient and cheaper than competitors like Nvidia's Jetson Orin.
- Hyundai plans to build an ecosystem of on-device computing partners, including overseas collaborations.
DeepX is currently in talks with the government and investors to raise more than 600 billion won ($408 million) in an ongoing funding round as it prepares for a potential initial public offering (IPO) in South Korea. The company, founded by former Apple engineer Lokwon Kim, develops neural processing units (NPUs) that enable robots, factories, and self-driving cars to handle AI tasks on-device without external connectivity.
Hyundai's new robotics platform will leverage DeepX's chips, which are designed to be 20 times more power-efficient and significantly cheaper than competitors like Nvidia’s Jetson Orin. This partnership supports Hyundai's plans to build a factory capable of manufacturing 30,000 robot units annually by 2028. The company aims to integrate AI robots into real-world industrial applications, enhancing productivity and collaboration between humans and machines.
DeepX's CEO Lokwon Kim emphasized that the next-generation chips are optimized for generative AI, enabling robots to learn from their experiences. Hyundai's Robotics LAB head Hyun Dong-jin noted that the collaboration is part of an effort to build an ecosystem of on-device computing partners in South Korea and overseas. DeepX counts China’s Baidu as one of its customers and aims to achieve revenue of $40 million this year.
Hyundai Motor Group's chairman Chung Eui-sun highlighted the strategic importance of robotics and AI for future growth, reiterating a human-centered AI robotics strategy introduced earlier this year. The company plans to invest $26 billion in the United States by 2028, focusing on software-driven manufacturing innovation and hydrogen energy as complementary technologies.
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